For the past six years, Cryer Malt and The Crafty Pint have joined forces to deliver a series of Brewery Startup Panels at major events across Australia. As we have ridden the rollercoaster of the last 12 months, it appears that reliable advice on how to overcome the challenges which face brewery startups today is now more important than ever. Attendees will get to hear from a panel made up of professionals whose expertise spans across the beer industry, from established brewers to ingredient suppliers to those working in branding and marketing.

Topics covered typically include but are not limited to:

  • The challenges facing brewery startups today
  • How COVID has changed the landscape for brewing companies
  • Successful brewing company models & the marketplace
  • Sourcing and managing ingredients & equipment
  • Creating and building a successful brand
  • Designing your lineup and if core ranges still matter
  • Building an audience: selling, marketing and distributing your beer
  • Sources of funding
  • Scaling up your brewery


Jon Burridge – Cryer Malt / Yakima Chief Hops

Ben Carwyn – Carwyn Cellars

Mazen Hajjar – Hawkers Beer

Dan Hall – Tallboy & Moose

Jessie Jungalwalla – Craft Instinct

Zoe Ottaway – Brick Lane Brewing

Richard Watkins – BentSpoke Brewing Co

James Smith – The Crafty Pint (MC)

Registrations have now closed. Please contact if you are interested in attending but missed registration.


Fri 21 May 11:30am-1:00pm

Beer DeLuxe Federation Square

Federation Square
(03) 9810 0093

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