At Cryer Malt, delivering the world’s best brewing ingredients to Australian and New Zealand brewers has been a passion for almost 30 years. They absolutely love craft beer. The Cryer Malt Trade Hub has been a staple in the Good Beer Week program for almost 10 years now and Cryer Malt is back in 2021,
On Monday, Pink Boots Society has scheduled an awesome day of program including a now sold-out sensory session, a panel discussion about building a career in beer, and a discussion about the challenges and solutions involved in managing a family while working in the alcohol industry.
Tuesday kicks off with a sensory session from Yakima Chief Hops and Cryer Malt, followed by two sessions that focus on workplace issues across all hospitality. First is recruiting and retaining staff (a hot issue right now during COVID), followed by a panel about managing a healthy and happy diverse workforce.
Wednesday covers how to market your independence effectively in marketing, a discussion on trademarks, followed by a presentation about maintaining brand authenticity during periods of growth.
Thursday starts with a panel regardingpackaged quality in modern beer. Then it's back to the hop fields for a look at hop contracting. The Independent Brewers Association GM, Kylie Lethbridge will present a panel about engaging with government, which is followed a general IBA update.
Finally we end the week with a great panel on launching a brewery. It'll cover a host of topics, and will be hosted by James Smith of The Crafty Pint.
Check out the full program here.
